The Duty of CCPA in Performance Advertising CampaignsCCPA, or the California Customer Privacy Act, provides customers a variety of legal rights concerning their individual data. This includes providing the capacity to opt out of having their data offered or made use of for advertising and marketing purposes. This has considerable effects for electr
Best Affiliate Tracking Tools for Performance MarketersBest Affiliate Tracking Tools for Performance Marketers help you monitor your return on investment (ROI) by delivering accurate sales and conversion data. These tools also include features like graphical monitoring and link cloaking, which can increase the effectiveness of your marketing campai
How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.